DeLaMar Theater

CLIENT
The DeLaMar Theater is engaged in programming theater, cabaret and musical. Beside these three forms of stageplay, they show youth performances, music theater and theater classes. DeLaMar distinguishes itself from other theaters by more frequently displaying their performances exclusively and for an elongated period of time. This unique distinction makes that ever more people are visiting the DeLaMar Theater.


INVOLVEMENT
In the spring of 2016 the DeLaMar Theater approached Novel to carry out a distinguishing influencer & PR campaign for Palm Springs. This political-toned theater performance is the Dutch translation of Other Desert Cities which premiered in New York at the start of 2010. The lauded author Job Robin Baitz won The Drama League Award for Distinguished Play for his screenwriting and received a runner nomination for the Pulitzer Prize in 2012. Novel was requested to reach new audiences and media. For this we organized an exclusive political programme preluding the performance hosted by Martijn de Greve (Politieke Junkies), seating with Ronald Plasterk (Minister of Internal Affairs), Charles Groenhuijsen (America expert) and Max van Weezel (political journalist). Speaking to a broad audience of leading politicians and political journalists they engaged in a gripping conversation on the divide between truth and political spinning.


RESULTS
Our succesful campaing led to the appearance of more than 150 members of the Senate and the House of Representatives, members of the city council, mayors and political journalists. Amongst them were Jacqueline Cramer (former Minister of Housing, Spatial Planning and the Environment), Alexander Rinnooy Kan (member of the Senate, D66), Ton Rombouts (mayor of Den Bosch) and Dominique van der Heyde (parliamentary reporter, Nieuwsuur). With the programme coming to an end the invitees stayed to reflect on the performance with eachother. Our campaign led to pubclications in, amongst others, de Volkskrant, Het Parool, the Provinciale Zeeuwse Courant and Adformatie.


Looking for strategy and communication? Get in touch at maurice@novelworks.nl.


DeLaMar Theater