I Can Change The World With My Two Hands
An urban farming project in Amsterdam-west initiated by artist Natascha Hagenbeek. Holding the middle between an artistic intervention and a community garden it seeks to contribute to the transformation of the urban habitat into a beautiful, healthy environment. Novel developed the brand -and content strategy for this project. Based on the insight that seasonal change has a universal appeal, Novel collaborated with Studio Adriaan Mellegers on the creative direction of the website and visual identity of the project.
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Designer: Studio Adriaan Mellegers