I Can Change The World With My Two Hands

An urban farming project in Amsterdam-west initiated by artist Natascha Hagenbeek. Holding the middle between an artistic intervention and a community garden it seeks to contribute to the transformation of the urban habitat into a beautiful, healthy environment. Novel developed the brand -and content strategy for this project. Based on the insight that seasonal change has a universal appeal, Novel collaborated with Studio Adriaan Mellegers on the creative direction of the website and visual identity of the project.


Looking for strategy and communication? Get in touch at maurice@novelworks.nl.


I CAN CHANGE THE WORLD WITH MY TWO HANDS


Designer: Studio Adriaan Mellegers