One World

OneWorld is a prominent website and magazine focussed on worldwide cooperation and sustainability. To make people aware of the enormous water losses that take place in the clothing industry, organised, in cooperation with Bram Verleur and Water Battle Amsterdam, the Wet & Wild Water fight. The event represented the kick-off of the ‘Sta Droog!-challenge’, which was initiated to ask people to stop buying new clothes for one month in order to save lots of water. Novel was responsible for the PR of the event, which resulted in media coverage by De Volkskrant, Het Parool,, AT5, Metro and Radio 1.

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