String Quartet Biennial Amsterdam

CLIENT
Starting January 2018 the String Quartet Biennial Amsterdam (SQBA) will host the finest and most inspiring string quartets of world. SQBA is the first festival dedicated to celebrating the multi-faceted richness of the string quartet. The string quartet is seen as the pinnacle of a composers career, a fact that will be embedded in the playful, informal atmosphere of a festival. The first edition of SQBA will take place at the acclaimed Muziekgebouw aan ’t IJ, Amsterdam’, the leading venue for contemporary classical music in The Netherlands.


INVOLVEMENT
Novel advised on the policy plan and fundraising of SQBA, followed by the development of the long term brand -and communications strategy. Additionaly, Novel developed the brand and campaign identity for the Biennial together with Leipzig-based Studio Farn. In 2017, Novel leads the implementation of the campaign for the first edition of the festival in January 2018, besides advising on partnerships and additional programming.


Looking for strategy and communication? Get in touch at maurice@novelworks.nl.


String Quartet Biennial Amsterdam