The South Netherlands Philharmonic

CLIENT
The South Netherlands Philharmonic was formed in 2013; a worthy and flexible symphony orchestra that has been lauded ever since for its quality, its tight ensemble play and the radiant enthusiasm of its musicians. Moreover, the South Netherlands Philharmonic is not only an orchestra that serves a huge area (beside Brabant and Limburg, also Zeeland), it is one of the largest orchestras of the Netherlands as well. On account of its size, the orchestra has extensive possibilities that can be put to use in a variety of areas, such as intensive education and talent development, but also through its numerous regional connections and innovation. As a result, in two year’s time the South Netherlands Philharmonic has obtained a unique place in the social and cultural life of South Netherlands.


INVOLVEMENT
Novel has been asked to provide strategic advice on the DaCapo programme of The South Netherlands Philharmonic. DaCapo is a youth foundation with a board and active youth council. The membership gives access to exclusive activities, to involve and engage a young audience. Novel develops an innovative strategic framework for DaCapo. For this, a research trajectory is conducted gaining insights from the target audience. By synthesising the results and core values of The South Netherlands Philharmonic the concept is concretized, making it relevant and attractive for a new generation of classical music enthusiasts.


Looking for strategy and communication? Get in touch via maurice@novelworks.nl.


The South Netherlands Philharmonic