We Are Public

CLIENT
We Are Public is a new cultural membership and magazine with a carefully curated selection of film, music, theatre and art in Amsterdam. We Are Public collaborates with over 40 institutions in Amsterdam.


INVOLVEMENT
As PR manager, Maurice Seleky was reponsible for the PR campaign to launch We Are Public in 2014 that had to attract 2.500 members. Services included strategic communications consultancy, managing press relations, giving presentations and organising PR events. The campaign kicked off with an official press conference in the Stadsschouwburg Amsterdam with endorsements of Marloes Krijnen (director photography museum Foam), Yoeri Albrecht (director De Balie) and Melle Daamen (director Stadsschouwburg Amsterdam). Another highlight of the campaign was the launch event for the general public in Felix Meritis, that attracted over a thousand guests.


RESULT
The launch of We Are Public got national and international media attention with coverage in many newspapers, on radio and television, in the blogosphere and on social media. Media that covered the launch of We Are Public were amongst other titles The New York Times, EenVandaag, Het Financieele Dagblad, De Telegraaf, Het Parool, De Volkskrant, NRC Handelsblad, Trouw, Novum Nieuws and ANP. Needless to say, We Are Public got the 2.500 members needed to start out with.


Looking for strategy and communication? Get in touch at maurice@novelworks.nl.


We Are Public