Novel aligns brands with millennials. We encourage positive and sustainable growth through the creative energy of future generations. Millennials have large buying power, are still exploring their consumer-patterns and will soon make up the majority of the workforce. 

We are a creative consultancy. In forward motion. A growing network of thinkers, creatives and doers. We co-create change by engaging with the rising minds of our time - millennials. Or as we call them - the Youngwise.

We originate from club culture and matured into the fine arts. Now we are targeting sectors in transition. Interpreting future trends to connect with new audiences and new worldviews. We believe effective growth comes from a youthful intelligence and a maturity of thinking, in the understanding of a fresh narrative.

Tomorrow understood today.

Services & products


Without meaning things fall apart. We search in depth for reasons, the primal drives of subculture and organisations. The bigger picture. Through trend research, think tanks and focus groups we are able to offer you a high level millennial strategy that will have a positive influence on any organisation now and in its next steps.

  • Problem study
  • Audience analysis
  • Trend research
  • Growth strategy
  • Brand strategy 
  • Brand identity


We connect your products with the audiences and social groups you seek. By creating the right message, directed in the right place with strong understanding of brand identities, visual culture and the media landscape. We break through the media barrier, organise events, cultivate content and create strong impact.

  • Campaign strategy 
  • Creative concept 
  • Art direction & copywriting
  • PR & media campaign
  • Branded events
  • Campaign support 


Get involved with a growing network of opinion leaders, writers and artists. Nothing is more important than people and they trust us to honour their perspectives. We reach out to millennial brands openly to explore mutual understanding and combine social groups.

  • Stakeholder mapping
  • Network strategy
  • Peer & partner selection
  • Concept development
  • Influencer marketing
  • Content marketing

Explore our cases, our articles, our people and please get in touch for a meeting of minds.

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Maarten K. Bul
+31 641054008



Asterweg 22
1031 HP Amsterdam


+31 20 214 66 14