After Pon and Volkswagen Financial Services acquired ownership in 2015, the company underwent great renewal and introduced a new website, new app, and new subscription forms. Furthermore, the company has expanded its fleet to 1,700 vehicles. Due to these innovations Greenwheels has enjoyed a growth of 43% in 1.5 years and is able to create more and more new space in cities across the Netherlands. Novel is directing the PR-strategy in light of the 'new' Greenwheels. Novel advises Greenwheels in the field of media relations and approaches business- and automotive media concerning the story of the ‘new’ Greenwheels.
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