Stadsschouwburg Amsterdam - SSBA Salon

Ssba

Stadsschouwburg Amsterdam is the foremost theatre of the Netherlands, boasting the internationally renowned Toneelgroep Amsterdam as its resident company. It stages major Dutch theatre productions, as well as emerging talents and international ensembles. Beyond theatre, Stadsschouwburg Amsterdam has an extended programme incorporating science, journalism, visual art, film, popular culture, new media and politics, hosting numerous national and international festivals.



Screen-Shot-2017-05-13-At-09.43.52

INVOLVEMENT

Novel initiated and now operates ‘SSBA Salon’, a cultural connector with its own space in the city theatre, programming and online magazine. This intermediary connects the young creative class of Amsterdam to the theatre, leading the way in extending its role as a vibrant and contemporary house of culture in the heart of the city. The strategy and identity for SSBA Salon answer the challenge of reaching a youthful, culturally engaged audience and enlivening the centrally located, monumental venue.

000029

The organisation is co-operated by a small team of highly motivated members of the target audience. This makes communication more relevant, and the cost for content and distribution significantly lower than through traditional advertising and marketing strategies. This is possible because of the tremendous added value for the target audience that shares the positive mission of SSBA Salon.

Screen-Shot-2017-05-13-At-09.33.24
11838691_172224739779347_4053079667002683514_O

RESULT

SSBA Salon organises over 50 diverse cultural events annually with a variety of Amsterdam based cultural partners. Online, SSBA Salon offers a cultural magazine and agenda focussing on art and cultural life in the city, paving the way for many similar magazines since. It presents over 150 quality articles a year, written by more than 30 talented peers.

051

The number of young visitors (18-35 years) to the Stadsschouwburg Amsterdam was doubled between 2012 and 2014. The Stadsschouwburg as a brand and venue in the city is perceived to be significantly more open and energetic. Best yet, SSBA Salon has become a self-organised strategic business unit with a strong entrepreneurial character and a continuously coming and going of new young talented people and partners. 

Screen-Shot-2017-05-13-At-09.33.43
070

TEAM

Project managers: Laura IqbalAlexander van der Weide & Pieter Willems.
Graphic designer: Markus Lange.
Identity by: Studio Adriaan Mellegers.
Frontend web developer: Jim Haakman.
Backend web developer: Jean Jacques Warmerdam.
Team Salon Spring 2017: Esther SmeenkTessa Bouwmeester & Errol Boon.


Greenwheels-2_170809_131529-Copy

Greenwheels

INVOLVEMENTAfter Pon and Volkswagen Financial Services acquired ownership in 2015, the company…

Idfa-1

IDFA

INVOLVEMENTIn light of the IDFA annual festival, Novel will support IDFA in its search for a new…

Dno

Dutch National Opera - Opera Forward Festival

OPERA FORWARD FESTIVAL At the initiative of the artistic director Pierre Audi, Dutch National…

Screen-Shot-2017-05-23-At-18.24.15

Rabobank Amsterdam

INVOLVEMENT Novel was asked to coordinate and implement communications surrounding WorldTalks…


LOOKING FOR STRATEGY AND COMMUNICATION

Leave your number or drop us a line

FOR BUSINESS INQUIRIES

Maarten K. Bul
maarten@novelworks.nl
+31 641054008


NOVEL OFFICE

ADDRESS

Beulingstraat 10
1017 BA Amsterdam

PHONE

+31 20 214 66 14