We align brands with millennials 

Novel encourages positive and sustainable growth through the creative energy of future generations. Tomorrow understood today. 

To achieve this, we offer you three kinds of services:


Consultancy

Without meaning things fall apart. We search in-depth for reasons, the primal drives of subculture and organisations. The bigger picture. Through trend research, think tanks and focus groups we are able to offer you a high level millennial strategy - or concept - that will have a positive influence on any organisation now and in its next steps.

Campaigns

We connect your products with the audiences and social groups you seek. By creating the right message, directed in the right place with strong understanding of brand identities, visual culture and the media landscape. We break through the media barrier, organise events, cultivate content and create strong impact.

Networks

Get involved with a growing network of opinion leaders, influencers, ambassadors, writers and artists. Nothing is more important than people and they trust us to honour their perspectives. We reach out to millennial brands openly to explore mutual understanding and combine social groups for both short term and long term engagement.

Explore our cases, our articles, our people and please get in touch for a meeting of minds.


CASES

Novel works for leading brands and social enterprises.

Ssba

Stadsschouwburg Amsterdam - SSBA Salon

Stadsschouwburg Amsterdam is the foremost theatre of the Netherlands, boasting the…

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Dutch National Opera - Opera Forward Festival

Dutch National Opera creates and performs dramatic musical art, focusing on quality, diversity…

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Rabobank Amsterdam

As a cooperative bank, Rabobank Amsterdam supports Amsterdam &Co in building a community of…

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CJP

CJP is a platform for culture enhusiasts. CJP loves culture in all its variety and inspires…


MAGAZINE

Novel sees openly, questioning the conventional answers.

Yow1

De jonge ondernemer is metamodern

De economische crises, de klimaatcrisis, de zwaai naar autoritarisme; we lijken op een grimmig…

Robin-Cox

The YoungWise: Robin Cox

We trappen onze nieuwe rubriek 'The YoungWise' af met Robin Cox (1983), oprichter van A City…

Uber

Sharing is caring? Niet als het aan Uber ligt

Het klonk als een mooi ideaal: de deeleconomie brengt ons een nieuwe gemeenschapszin gebaseerd…

5C

Evil prevails when good brands fail to act

Dit jaar waren reclames tijdens de superbowl buitengewoon activistisch van toon. Dit is…


WE SHOULD TALK IN PERSON

Leave your number or drop us a line

FOR BUSINESS INQUIRIES

Maurice Seleky
maurice@novelworks.nl
+31 614996981

NOVEL OFFICE

ADDRESS

Beulingstraat 10
1017 BP Amsterdam

PHONE

+31 20 214 66 14